Brand direction
Position, personality and visual territory made clear before design begins.
HELUMO / SERVICESarajevo · Worldwide
Strategy / Identity / Art direction
Branding & Visual Identity
Distinct identity systems that make businesses easy to recognise and hard to mistake for anyone else.
01 / What we provideBuilt around the project
What the work
can include.
For new brands, businesses that have outgrown their identity and teams that need one coherent visual language.
Visual identity
Logo, typography, colour and composition built as one recognisable system.
Art direction
A distinct way to use image, motion and language across every touchpoint.
Digital application
Identity translated into websites, social content and practical templates.
02 / In contextConnected case study
Identity with a point of view, built to stay coherent.
MASAŽA SARAJEVOView project ↗03 / ProcessClear from start to finish
A clear process
from brief to launch.
Understand
We find what is true, useful and ownable about the business.
Position
We choose a clear creative territory and define its rules.
Create
We develop the identity through the moments people will actually see.
Systemise
We make the identity usable, consistent and ready to grow.